Marketing describes a department from a functional perspective that deals with creating exchange processes, therefore with the sale of goods and services produced on a market. The task of marketing is to make profit by satisfying needs and wishes of consumers by placing the right goods at the right price, the right market and the right promotion.   

Exactly here we come into play: With different marketing operations concerted on the Internet, the so called Online Marketing. This refers to the bundling of all the measures necessary for the application of a brand, company or a product over the Internet:

• webpage,
• banner advertisement,
• video marketing,
• search engine marketing,
• email marketing,
• affiliate marketing,
• social network marketing.

A promisingly way in Online Marketing is Product Specification Marketing that deals with target-group-specific dissemination of product specifications for online shops.

Intermedia, integrated measures may be, for example:

Viral marketing

Viral marketing aims at spreading news or advertising massages like a virus on any kind of networks.

This advertisement will turn into a fast- selling item!

Guerilla marketing

Guerilla marketing is a cost- saving marketing method, however it is quite provokingly.

This advertisement will be unique!

Word of Mouth Marketing

The purpose of word of mouth marketing is sustainability. Costumers canvass new costumers in social networks or their circle of friends.

Your advertised product will be recommended!