Consulting-services
Web-Analytics
Web-Analytics
‚Web analytics', or also called ‚web controlling', is dealing with the evaluation of user behavior of single websites in web projects and forms a key part of online marketing.
Web analytics has two different approaches:
- Monitoring of the website and related campaigns (OffPage):
Observation of defined performance figures e.g. PageView per session,
site views per visitor, ratio of costs/ revenues, etc. - Optimization of the site (OnPage):
Analysis of user habits (which sites, zones, passages or designs are
preferred read/ seen? Which links are called?) and appropriate optimization.
eXtro-media.de provides you with advice on possibilities and products of web analytics. eXtro-media.de implements and installs the preferred solutions on your server and your website.
We always recommend combined open-source solutions to reduce analysis costs, so your data stays with you and will be managed according to the German data protection law.
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